Los Angeles - Saas

AdOps Specialist Sr.

DV360 & Programmatic campaigns for The Fresh Market

I increased by 23% the number of viewers for their live events and post events during the first 6 months with the same budget (USD$3,000) by making optimizations.

I also increased the quality of the audience that came through our sponsored ads.

New York - Digital Agency

Digital Marketing Manager

Internal and client Digital Marketing strategies to achieve established business objectives.

I increased the revenue by 17% for one of our top clients by creating a new SEO strategy & Google Ads campaign.

I lead the Digital Marketing area where I assigned and reviewed the tasks of a multidisciplinary team.

Los Angeles - Digital Agency

Digital Marketing Manager

PPC Campaign Management – Mental Health & Rehabilitation Centers
Developed and managed targeted PPC campaigns aimed at generating high-quality leads for rehabilitation centers, psychiatric clinics, and psychotherapy services.
Within the first three months, I reduced the cost per lead from USD $20 to $14, while maintaining lead quality and increasing lead volume. This optimization resulted in a 30% increase in conversion opportunities.

Mexico City - Marketing Agency

Project Manager

Toyota: Led the strategic planning and execution of Facebook, Google, and Programmatic advertising campaigns, aimed at generating high-intent leads for Toyota’s national distributor network in Mexico with a monthly budget of USD$20k. I increased the quality leads by 18% and the revenue by 12% With a deep SEO research the bounce rate of our landing page went from 65% to 45%

Airbnb: I led a project aimed at acquiring high-quality leads—specifically individuals who owned apartments in Mexico City—and inviting them to become Airbnb hosts. The project, named bnbExperts, was fully managed by me, including the creation of the Scope of Work (SOW), project development, organization, and ongoing tracking of progress and results. I was responsible for the activities of a multidisciplinary team of 8 people throughout the entire initiative.

Mexico City - Digital Agency

Digital Marketing Manager

Digital Marketing Strategies and Campaigns for different brands.

Electrolit – SEO Analysis
During the first month of collaboration, I improved the website's overall Site Health score from 76% to 85%. Additionally, I reduced the bounce rate from 64% to 55% by optimizing blog content to enhance user engagement and relevance.

Peugeot – SEO Analysis
Over a three-month period, I successfully decreased the bounce rate from 78% to 47% by providing strategic recommendations focused on responsive design, faster load times, scannable content, and mobile optimization.

PMA (Produce Marketing Association)
For one of our flagship webinars in Mexico City, I successfully attracted up to 75 attendees with a targeted LinkedIn campaign, working within a budget of USD $1,000. I optimized campaign performance by reducing the cost-per-click (CPC) from $3.65 to $2.45 and lowering the cost-per-lead (CPL) from $75 to $58.

Mexico City - Real State

Digital Marketing Manager

Managed and allocated the monthly digital marketing budget, ranging from USD$34k to USD$45k.

Designed and launched the marketing strategy for the Quiero Casa mobile app.

Oversaw performance campaigns on Google Ads and Facebook Ads, focusing on both PPC and CPL models.

For properties priced between USD $40K and $80K, I decreased the CPL. From USD$13 to USD$7.

For properties priced between USD $150K and $200K, from USD$25 to USD$18.

Website Redesign & Campaign Performance Optimization
Led the development and launch of a new company website, resulting in a significant reduction in bounce rate—from 85% to 40%. The redesign also contributed to a notable increase in both the quality and volume of inbound leads. Additionally, performance of paid traffic campaigns improved by 35% within the first two months post-launch.

Email Marketing Optimization
Achieved a 22% email open rate, up from a previous average of 16%, through strategic improvements in subject lines, audience segmentation, and send-time optimization.

Mexico City - Media Agency

Community Manager

Content grill for social networks.

Social media strategies & Reporting

SEO & Blog Optimization

Brands: NFL México • Dell México • PepsiCo

Mexico City - PR Agency

Community manager for social networks (Facebook and Twitter).

Reporting.

Content writer for a fanzine.

Brands: La Chilanguita-Restaurant/Bar • Filter Magazine • Smirnoff • Time Out Magazine