Los Angeles - Saas

AdOps Specialist Sr.

DV360 & Programmatic campaigns for The Fresh Market

I increased by 23% the number of viewers for their live events and post events during the first 6 months with the same budget (USD$3,000) by making optimizations.

I also increased the quality of the audience that came through our sponsored ads.

New York - Digital Agency

Digital Marketing Manager

Internal and client Digital Marketing strategies to achieve established business objectives.

I increased the revenue by 17% for one of our top clients by creating a new SEO strategy & Google Ads campaign.

I lead the Digital Marketing area where I assigned and reviewed the tasks of a multidisciplinary team.

Los Angeles - Digital Agency

Digital Marketing Manager

PPC campaigns with the objective of obtain quality leads for rehab centers, psychiatric centers and psychotherapy.

During the first three months I decreased the lead cost from USD$20 to USD$14 while mantining their quality and increasing the quantit. Achieved a 30% increase in conversion opportunities.

Mexico City - Marketing Agency

Project Manager

Toyota: Led the strategic planning and execution of Facebook, Google, and Programmatic advertising campaigns, aimed at generating high-intent leads for Toyota’s national distributor network in Mexico with a monthly budget of USD$20k. I increased the quality leads by 18% and the revenue by 12% With a deep SEO research the bounce rate of our landing page went from 65% to 45%

Airbnb: I led a project aimed at acquiring high-quality leads—specifically individuals who owned apartments in Mexico City—and inviting them to become Airbnb hosts. The project, named bnbExperts, was fully managed by me, including the creation of the Statement of Work (SOW), project development, organization, and ongoing tracking of progress and results. I was responsible for a team of 8 people throughout the entire initiative.

Mexico City - Digital Agency

Digital Marketing Manager

Digital Marketing Strategies and Campaigns for different brands.

Electrolit: SEO Analysis. I improved the Site Health from 76% to 85% during the first month, and decrease the bounce rate from 64% to 55%.

Peugeot: SEO Analysis and optimization to reduce the bounce rate from 78% to 47% during the first three months.

PMA (Produce Marketing Association): We've reached up to 75 assistants to one of our main webinars in Mexico City with a budget of USD$1,000 in LinkedIn Annual budget: USD$20,000. I reached these numbers: CPC from USD$3.65 to USD$2.45, CPL: from USD$75 to USD$58.

Mexico City - Real State

Digital Marketing Manager

Managed and allocated the monthly digital marketing budget, ranging from USD$34k to USD$45k.

Designed and launched the marketing strategy for the Quiero Casa mobile app.

Oversaw performance campaigns on Google Ads and Facebook Ads, focusing on both PPC and CPL models.

For properties priced between USD $40K and $80K, I decreased the CPL. From USD$13 to USD$7.

For properties priced between USD $150K and $200K, from USD$25 to USD$18.

Led the the new website project, this helped the company to decrease the bounce rate from 85% to 40%. Also the quality and quantity of the leads increased and the performance of our traffic campaings went much better in terms of performance by increasing a 35% during the first two months.

Achieved a 22% increase in email campaign open rates, improving from a previous 16%

Mexico City - Media Agency

Community Manager

Content grill for social networks.

Social media strategies

SEO & Blog Optimization

Brands: NFL México • Dell México • PepsiCo

Mexico City - PR Agency

Community manager for social networks (Facebook and Twitter).

Reporting.

Content writer for a fanzine.

Brands: La Chilanguita-Restaurant/Bar • Filter Magazine • Smirnoff • Time Out Magazine